International Journal of Agriculture Extension and Social Development

author(s)
Patel HM, Makadia JJ and Leua AK

abstract
India is an agricultural country and laid the foundation of world’s biggest co-operatives moment in the world. Co-operative is a way of life and it has an important means for weaker section of the society. South Gujarat region is especially recognized for successful sugar and agriculture co-operatives. Apparently, this study provides more insight on the impact and performance of the small scale co-operative. The present study was on “Performance and Profitability of Gadat Vibhag Vividh Karyakari Sahkari Khedut Mandali Ltd., Gadat of Navsari District, Gujarat”. The selected co-operative society is one of the oldest co-operative society existed since 1944. The selected co-operative society was operating in 9 villages. The study covered all 9 villages, from each village 10 registered members and 10 non-members of the society were selected randomly. The study conducted an impact evaluation of a co-operative society in South Gujarat, focusing on member opinions and the society's influence on marketing. The surveyed members expressed high satisfaction, particularly with staff behavior, marketing, and consumer services. Input supply, including groceries, pesticides, and technology, played a crucial role, with 87.78% citing quality as the primary reason for purchasing from the co-operative. Additionally, the society's role in organizing training programs, exhibitions, and providing credit loans was well-received. The comparative analysis revealed that the co-operative markets had a positive impact on mango, sapota, and banana marketing, emphasizing the society's service-oriented approach over profit-making. Overall, the findings underscore the positive impact of co-operative societies on farmers' well-being and market dynamics.