International Journal of Agriculture Extension and Social Development

author(s)
Rishabh Pratap Singh, Mukesh Maurya and Piyush Pandey

abstract
A study of carrot marketing was conducted in Bulandshahr district of Uttar Pradesh and has been presented in the form of tabular analysis. To choose marketing functionaries such as primary and secondary market, a multi-stage stratified sampling approach was used. The market functionaries’ study was taken into consideration in order to gather information on total marketing costs, marketing margins, price spread, marketing efficiency and producer share in consumer rupees as well as to find various marketing channels used in marketing of carrots. All these marketing aspects were computed using this data. Producer to consumer, producer-wholesaler-retailer-consumer and producer-pre harvest contractor/commission agent-wholesaler-retailer-consumer were the three marketing channels that were involved in the marketing of carrots. Channel III was used by highest number of growers and channel I was more profitable for farmers.