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International Journal of Agriculture Extension and Social Development
International Journal of Agriculture Extension and Social Development
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International Journal of Agriculture Extension and Social Development

2024, Vol. 7, Issue 5, Part D
Accessibility and mass media utilization of extension personnel towards e-extension tools

Ritesh Singh, RK Doharey, NR Meena, Abhinav Singh, Smita Singh, Anurag Shankar Singh and Sudhanshu

This study, conducted in Uttar Pradesh during 2023-2024, aims to evaluate the accessibility and utilization of e-extension tools among extension personnel affiliated with Krishi Vigyan Kendras (KVKs). Uttar Pradesh was selected purposively due to its high number of KVKs, totaling 89, and the study focused on those hosted by Acharya Narendra Deva University of Agriculture and Technology (ANDUAT), which has the maximum number of KVKs in the state. Data was collected using a web-based questionnaire from 137 extension personnel out of 158 contacted. The findings reveal that extension personnel have high accessibility to essential e-extension tools, including mobile devices, computers, the internet, and various web-based platforms, indicating a strong infrastructure for their activities. However, access to tools like tablets, web cameras, LCD projectors, and decision support systems is comparatively lower. The study also highlights varying engagement levels with different information sources, with agricultural and rural development programs frequently accessed via community radio stations and kiosks, while farm magazines and newspapers are commonly used for reading agricultural information. These findings suggest that the robust availability and utilization of e-extension tools significantly enhance the effectiveness of extension personnel in their roles.
Pages : 269-271 | 95 Views | 52 Downloads


International Journal of Agriculture Extension and Social Development
How to cite this article:
Ritesh Singh, RK Doharey, NR Meena, Abhinav Singh, Smita Singh, Anurag Shankar Singh, Sudhanshu. Accessibility and mass media utilization of extension personnel towards e-extension tools. Int J Agric Extension Social Dev 2024;7(5):269-271. DOI: 10.33545/26180723.2024.v7.i5d.642
International Journal of Agriculture Extension and Social Development
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