International Journal of Agriculture Extension and Social Development

author(s)
Sudhakar Kumar and Ameesh John Stephen

abstract
Known as the "King of Fruits", mango is a drupe prized for its sweet, juicy fruit and flavour. They are native to South Asia, thrive in warm climates, and are grown worldwide. Mangoes are rich in vitamins A and C and have many health benefits, including improving immunity and skin health. It has many uses in cooking, from eating it fresh to using it in smoothies, desserts, and stews. The present study entitled “Constraints in marketing of mango in Muzaffarpur district of Bihar”. In this study, two blocks namely Meenapur and Katra were deliberately selected. 5% of respondents wanted to be divided into three groups based on the size of their mango plantations: small, medium and large. The study found that most farmers sell their mangoes to agents, who then sell them to wholesalers, local traders and finally directly to the customer. The study found that the mango industry in the study area faces eight constraints: lack of storage facilities, low exchange rates, lack of government schemes and subsidy information, etc.