International Journal of Agriculture Extension and Social Development

author(s)
Adapa Shalini Pujitha, Akkamahadevi Naik, Ashokkumar B and Tufleuddin Biswas

abstract
This study delves into the challenges encountered by Farmer Producer Organization (FPO) members and non-members regarding the adoption of recommended Paddy cultivation practices in north coastal Andhra Pradesh, along with the organizational constraints of Farmer Producer Organization where the Technical, institutional, economic, and infrastructural constraints were examined through structured interview schedule and questionnaires with a sample size of 180 respondents, representing both FPO members and non-members selected via random sampling. The findings underscore significant hurdles across various faces: technical dilemmas encompassing branding and export orientation, institutional complexities revolving around governance and coordination, economic obstacles including policy support and capital deficiencies, and infrastructural limitations spanning processing and storage facilities. While FPO members benefit from collective assistance, non-members face various struggles due to the absence of structured support systems. Addressing these constraints through the respondents, certain suggestions were recommended to strengthen the adoption of recommended Paddy cultivation practices and strengthen agricultural sustainability in the region.