International Journal of Agriculture Extension and Social Development

author(s)
Tripti Verma, Dr. AK Gauraha, Dr. VK Choudhary and Dr. MR Chandrakar

abstract
This study was conducted in rural area of Khairagarh district of Chhattisgarh, Jai Maa Sharda SHG was selected for the study purpose, there were 10 members. The total costs were found to be 34700 Rs on paper plate, 46000 Rs on dinner plate and 24500 Rs on cups. The net incomes were 45300 Rs from paper plate, 14000 Rs from dinner plate and 35500 Rs from cup. The benefit cost ratios were 1.30 for paper plate, 0.30 for dinner plate and 1.44 for cup. Maximum quantity sailed out through marketing channels- paper plate (wholesale, 54.68%), dinner plate (wholesale, 41.87%), cup (wholesale, 41.66%). Maximum quantity sailed out in wholesale market. These included fluctuations in the price of raw materials in the market, shortage of manpower for selling the products, fluctuations in the demand for their products, and a lack of advertisement. To address these constraints and enhance the SHGs' business performance, it is recommended to advertise their products on social media platforms and FM radio. Additionally, increasing the SHGs' loan amount and establishing links with local supermarkets can boost their operations. Organizing training programs to develop entrepreneurial capabilities and improving the quality of packaging and grading are also advised.