International Journal of Agriculture Extension and Social Development

author(s)
CB Damor, DM Rathod, GD Hadiya and MB Patel

abstract
The Anand Agricultural University produces quality seeds of various crops for the farming community every year. The investigation was conducted in the Panchmahals district comprises seven talukas out of these three talukas viz. Godhra, Sahera and Morvahadaf were selected purposively. There are four villages were selected purposively. After the selection of villages, 10 maize cultivars GAYMH 1 from each village were selected purposively. The investigation was conducted in 2020- 2021 on 120 randomly selected beneficiaries of Anubhav brand seed GAYMH 1 adopted farmers. Slightly less than half (45.00 percent) GAYMH 1 farmers belongs to old age group, Slightly less than half (46.67 percent) of GAYMH 1 farmers had higher secondary to college and above level of education, Majority (72.50 percent) of GAYMH 1 farmers had experience above ten years, Vast majority (89.16 percent) of GAYMH 1 farmers had medium to marginal size of land holding. Major constraints faced by the farmers in adopting maize cultivar GAYMH 1 were the high cost of fertilizer and pesticide (65.83 percent), high cost of seed (60.00 percent), lack of technical knowledge regarding the proper application of plant protection chemicals (55.83 percent). The majority (65.83 percent) of the beneficiaries suggested the need to lower the price of the Anubhav seed, Seeds/ planting material should be provided on a subsidiary basis (62.50 percent) and farmers should be protected by a crop insurance scheme in case of failure of season (60.00 percent).