International Journal of Agriculture Extension and Social Development

author(s)
Mohith K and C Narayanaswamy

abstract
The present study on marketing behaviour of randomly selected 120 coconut growers from Tiptur, Turuvekere, Chikkanayakanahalli and Sira taluks of Tumkur district was conducted during the year 2022-23. The research objective was to study the marketing behaviour of coconut growers. The findings revealed that half of the coconut growers (50.00%) in Tiptur taluk fell under the high level of marketing behaviour. Whereas significant number of coconut growers (73.33%) in Turuvekere taluk fell under the medium level of marketing behaviour. Two-fifth (40.00%) of coconut growers of Chikkanayakanahalli and more than two third (70.00%) of coconut growers of Sira taluk fell under the low level of marketing behaviour. Thus, among the overall coconut growers more than two-fifth of coconut growers (40.83%) fell under medium level of marketing behaviour followed by low level of marketing behaviour (30.83%) and then followed by high level of marketing behaviour (28.34%). The Kruskal-wallis one-way ANOVA applied to know the significant difference in the marketing behaviour of coconut growers among the taluks, showed that there is a significant difference in the marketing behaviour among coconut growers of selected taluks significant at one per cent level with H-value of 31.46.