International Journal of Agriculture Extension and Social Development

Startups have the capacity to generate a lot of jobs, frequently even more than larger businesses. This is particularly crucial in developing nations like India that have high unemployment rates. Established businesses frequently delegate some of their work to startups in order to free up time for their core competencies. Opportunities for foreign investment in the nation are created by this. Boost the economy: In addition to producing jobs, startups also increase economic activity. 36 of the 236 agri-businesses in the study sample were supply chain management-specific. Letters and personal contacts were made to all those startups in order to acquire information. Primary and secondary sources were used in the data collecting procedure, and the study employed survey methods through questionnaires. The impact study revealed that, for the financial year 2021-2022, the packaging and advertising spending coefficients were negative, at -7.342 and -9.849, respectively. Furthermore, a noteworthy rise in distribution expenses was noted at five percent, obtaining a coefficient of 45.99. Furthermore, the financial year 2022-2023 results of 4.537 and 1.068 showed that the marketing and distribution expenditure coefficients were significant at five percent; a related result of 3.811 showed that the packaging expenditure coefficient was significant at one percent.