International Journal of Agriculture Extension and Social Development

author(s)
Boopathi Raja A, G Raghunadha Reddy, Y Radha, T Lakshmi and Lavanya Kumari P

abstract
The study evaluates the performance of Rythu Bharosa Kendras (RBKs) in Andhra Pradesh. Multi-stage random sampling was used to represent the whole study area. In total, 400 respondents were selected from 4 regions of the state for three consecutive years: 2020-21, 2021-22 and 2022-23. To construct performance indicators the Analytical Hierarchy Process (AHP) was used. The study revealed a predominantly young and male workforce with a strong educational background in agricultural sciences. RBKs cover various villages and manage diverse land areas, indicating their flexible operational scale. The research uses the AHP to assess RBKs' physical, digital, and knowledge infrastructure and service indicators. Significant improvements are noted in infrastructure development, particularly in digital technologies and agricultural testing equipment. Key services such as Rythu Bharosa, e-crop booking, and crop insurance maintain high availability, while marketing and registration services show steady enhancements. The overall performance index demonstrates a positive trajectory, reflecting comprehensive service delivery and infrastructure growth, thereby supporting sustainable agricultural practices and rural development. Policy recommendations emphasise continued investment in infrastructure, training, digital literacy, market support, and coordinated efforts to enhance RBKs' effectiveness in promoting agricultural development and improving farmers' livelihoods in Andhra Pradesh.