International Journal of Agriculture Extension and Social Development

author(s)
Akshita Vashishth, Sanjay Kumar Joshi and Chanchal

abstract
This paper explores the complex process of decision-making among farmers, particularly about technology adoption and their economic choices. It examines various factors influencing farmers’ decisions, including financial considerations, risk perception, access to information, and social influences. The study emphasizes the importance of understanding farmers’ decision-making processes for effective policy formulation and implementation of agricultural schemes. It highlights the role of credit facilities, insurance, and comprehensive information in encouraging technology adoption. The paper also discusses the impact of behavioral factors such as patience, loss aversion, and perceived control on farmers’ choices. Finally, it underscores the significance of incorporating behavioral insights into agricultural policy design to ensure better outcomes and increased farmer participation in modernization efforts.