International Journal of Agriculture Extension and Social Development

author(s)
Kevin Christopher, Anil Pawsan, Chandan Kumar Panda, Shivnath Das, Priyanka and Chaitali Singh

abstract
The study was aimed at analyzing the rate of diffusion of agricultural technology (direct seeded rice) in India through social network analysis technique. The present study is based on 240 purposely selected farmers’ responses gathered using different data collection methods such as snowball method, focus group discussion etc. during the year 2021-2022. Using SPSS and UNI-NET 6 software, the collected data were analysed using the sociometric matrix, percentage and frequency, mean, and standard deviation. The study's findings demonstrated that government institutions had a major role in the network's diffusion process.. All the stockholders of governments hold central position in the network flow. The network's information flow was unidirectional. The qualities of various networks differ from one another. It is concluded that governments agencies plays an important role in diffusion of innovation in India hence the government agencies should be strengthens for the diffusion of innovation.