International Journal of Agriculture Extension and Social Development

author(s)
Aditya Kumar Singh, Syed H Mazhar and Anurag Shankar Singh

abstract
This research paper examines the socio-economic profile of wheat growers, highlighting their diversity in terms of Age, education, size of family, annual income, working experience, land holding, social participation, extension contact, communication & media exposure, innovativeness and risk taking behavior. Wheat cultivation emerges as a cornerstone of local and national economies, providing livelihoods for millions and significantly contributing to agricultural output and food security. The study has been carried out in the Ballia district of Uttar Pradesh state. Selection of respondents was done by random sampling method and 10 respondents were selected from each identified village to make a total sample size of 120. Descriptive research design was followed for the present study. For the analysis of data Arithmetic mean, Standard deviation, Frequency, Percentage, Minimum and Maximum value were used. Analysis of data reveals that most farmers are middle-aged, literate, with moderate family sizes and incomes. They have extensive agricultural experience but often hold marginal land. While most are members of agricultural organizations, some are not. Overall, wheat growers exhibit moderate levels of engagement in extension services, communication, innovativeness, and risk-taking behavior. Targeted approaches are essential to meet their diverse needs and enhance their contributions to global agriculture and economic stability.