International Journal of Agriculture Extension and Social Development

author(s)
Bala Harish R and Dr. Jahanara

abstract
Agriculture in India plays a pivotal role in the economy, necessitating effective dissemination of agricultural knowledge and technologies to enhance sustainability and productivity. The Agricultural Technology Management Agency (ATMA) serves as a decentralized extension system aimed at empowering farmers with relevant information and skills. This study assesses ATMA's impact on information access challenges among beneficiaries in Tirunelveli District, Tamil Nadu, focusing on the effectiveness of its interventions amidst diverse agro-climatic conditions. Employing a mixed-methods approach, the study utilizes before-and-after surveys, structured interviews, and focus group discussions to evaluate changes in beneficiaries' knowledge and attitudes. Key challenges identified include issues of timeliness, relevance of information, and the interpersonal skills of extension workers, alongside socio-political and technical constraints. Despite positive perceptions on collaboration and technology dissemination, marketing constraints remain significant. Findings underscore the need for improved feedback mechanisms, enhanced training for extension workers, and targeted interventions to address socio-political and technical barriers. The study contributes actionable insights to enhance ATMA's efficacy in promoting sustainable agricultural practices and fostering rural development in the region.